This year, the Valentine's Day campaign is based on the idea of "Message for You". The keyfocusproduct, "Loveletter", is a package with chocolate hearts and a hangtag for a personal note.

The campaign centers on writing messages of love. Red was chosen as the main color for a global focus, as well as in the context of Chinese New Year, and the classic idea of what a Valentine's Day campaign looks like in America.

The video can be used for in-store presentations or social media needs.

Photographer: Nicole Rötheli
Styling: Thierry Fuchs
Videoproducer: Ricardo Utsumi