For the new launch of the Läderach tablets, I created a new packaging design that focuses on the shape of the main ingredient – chocolate. The grid features the scaled shape of the chocolate bars and cocoa fruit.
The campaign focuses on and explains the pure simplicity of tasting of chocolate. The tablets are presented in a minimalist and modern way. Together with Elias Läderach, a video and virtual tastings were realized.
See it live at: Läderach/tablet
Photographer: Patrick Zemp
Styling: Karin Böhnke
Videoproducer: Qube Agency