The “Pure Chocolate” tablets were my first big project at Läderach. I was not only tasked with creating the packaging design, but also to create and implement a 360° campaign as part of the team.
From the packaging, the POS to the website, a consistent design was created and implemented. The packaging of the tablets is a mix of a graphic grid resulting from the scaled version of the tablets and cocoa fruits and leaves, representing the Pure Chocolate flavor. Each variety is characterized by the original CI color of chocolate.