Sample TextSpecifically, on the JOOP! studio side, I have designed and produced consisting of image and film a suit guide in cooperation with photographers, videographers, and copywriters. The JOOP! Suit Guide demonstrates and explains the various suit fits. Short, succinct films show what a man should look for when buying a suit, helping the user find the suit that suits him.
I delivered this project to the brand’s satisfaction, with a tight budget and a small team. The guide was merchandised – not only on joop.com, but also on the Fit Guide pages of the German GQ.